Zee Jagran, launched on January 2004, was Zee Telefilms Limited’s foray into the spiritual and religious entertainment genre, aimed at awakening people to realize the spiritual aspects in their life and hence enriching lives. A 24 hour socio-spiritual offering, Zee Jagran was born amidst strong branding, wide accessibility and powerful infrastructure and global transmission, with content creation standards that put the channel above any other channel in this genre.
In the current time, the perceived notion about any religion is more like an inflexible, disciplined doctrine with stringent rules and regulations. On the other hand spirituality globally has been experienced as a free flowing fragrance that allows the flexibility and freedom to get to know ourselves and the environment around us and unite the whole of mankind.
The socio-economic environment has led to a change in various aspects of the lives of people today:
Depleting value system Eroding cultural values and ethos High stress Unattended mind, body and soul rejuvenation
There is a need for a platform that attempts to tackle the issues mentioned above, that
showcases and presents ‘damage control’ elements, while it enriches lives.
Zee Jagran is the first channel of its kind in the country. It attempts to provide holistic entertainment to the audience through alternate lifestyle programs, interactive astro-solutions, spiritual content and mythological and socially relevant movies and serials. Along with these, religious discourses by sad gurus and spiritual masters are also aired on the channel. With our eyes on global markets and the younger segment of viewers, the channel today offers holistic entertainment with the objective of enriching the everyday life of the common man. Zee Jagran represents a mix of seven elements - Joy, Peace, Celebration, Hope, Silence, Balance and Awakening that form the core of happy and contented living.
From a humble start in the domestic market, Zee Jagran aims at being a leader in setting new benchmarks in the global socio-spiritual arena. To proffer a communications’ offering that’s holistic, secular and above all, humanitarian. The channel envisions achieving a formidable global platform and a hub of socio-spiritual convergence. With a focused agenda of ‘Enriching Lives’ and being an active player in global awakening, Zee Jagran aspires to truly deliver its socio-commercial obligations to its stakeholders.
Depleting value system
